When we honour cacao, we honour ourselves.
When I started working with cacao nearly twenty years ago, my vision was quiet, subtle:
Heal people from the inside out.
Under the radar. Without fanfare.
But something immediately became clear to me: if we approach chocolate with guilt, we close the door on healing before it can even begin.
Our bodies can’t receive medicine fully when we carry shame about the very thing that’s supposed to nourish us.
How could I help people heal with cacao if it was always seen as a guilty pleasure, something ingrained in our culture, loaded with sugar, additives, and ingredients we really should feel guilty about?
I knew the first step was to rewrite our story around chocolate. To untangle centuries of conditioning, to hold space for a new relationship to begin. One based on reverence and clarity, not guilt or indulgence.
For two decades, that’s exactly what I’ve done, slowly, gently guiding the consumer, helping them approach chocolate from a completely new angle. Teaching them what to look for, what to feel for, and what to ask for.
Today, finally, I can feel something shifting. The average consumer is waking up. More and more people are reaching for chocolate as medicine, as a form of nourishment, care, and intentionality.
And now? Now is the moment to fully embrace cacao as our ally. To let it support us deeply, just as we commit to supporting the entire ecosystem that surrounds its creation.
The cacao plant is sacred. Its seed is medicine.
And the farmers who grow it deserve to thrive with dignity and abundance, just as those who grow grapes, almonds, or pistachios do.
We are at the doorstep of a profound journey, one where cacao helps us look honestly into the mirror, confront our shadows, and make better choices, kinder choices, transformational choices.
We’re finally ready to heal.
Ready to bring true joy, true nourishment, and real dignity back into the system.
Will you follow me?
The cacao is calling.
